Tuesday, June 1, 2010

DRAFTFCBlog: Upfront Week Reminds Us that TV is Still a Powerhouse

Having formerly worked on the media side of broadcast TV, I am always intrigued by upfront week and how the networks will convince you to buy time during their programming. Given that the web and social media have certainly changed the way in which consumers are entertained and informed, I turned to Draftfcb New York SVP/Group Media Director Ted Ellet for his thoughts on the evolution of TV viewership. Please view video here: DRAFTFCBlog

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