TAXI is behind new online campaigns for Microsoft for the launch of Hotmail.ca.
Hotmail.ca is a new separate Hotmail domain for Canada. The creative exploits the notion that now you can get the email address you really want – like your real name.
TAXI’s insight is based on a simple fact: most people got their first Hotmail.com addresses when they were a lot younger, and have evolved since. The banner campaign theme – You’ve changed. So should your email. – encourages users to Update themselves to Hotmail.ca. Banners drive traffic to the microsite, where three characters play out this evolution in video.
The campaign launched June 10 and runs till early July.
Or see those videos on Youtube
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