What you should know about InternetWeek (if you didn’t see all of it)
After attempting to take in InternetWeek all week, I’ve come to one clear conclusion: it’s too much for one person. And with so many wildly different events competing for attention, you’d excuse me if that’s the only conclusion I was able to reach.
But… a few points seemed clear:
* Lines are blurring—between online and offline campaigns, between creative and technology. Campaigns have to be integrated. Agencies are hiring creatives who get tech and techs who can tell a story.
* Social is everywhere. It’s not something separate from marketing. It is marketing.
* Paying for your own drink is crazy—at least when there are seemingly dozens of parties willing to pick up the tab.
* Content matters. There was lots of cool tech on display, but speakers kept on coming back to the content, to the story, to the authenticity of your brand. I liked IAB president and CEO Randall Rothenberg’s take on it in the video below.
Please continue & view video here: Yahoo! Advertising Blog
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