Thursday, June 10, 2010

Andy Beal's Marketing Pilgrim: Why Google Wants the Entire World to Upload an Image to Its Homepage

See that? That is Google’s homepage today. For everyone…in the world!

When Google announced that it would let users upload images to its homepage, it was cute. It gave me the ammo to suggest that Google was copying Bing–which was the first big search engine to go with the background images.

That’s still a legitimate observation, but here’s another one that I’ve not seen mentioned.

Google wants you to add an image to its homepage because that is exactly what you do to the background of your desktop, right? You customize your desktop with an image that makes you happy, makes you smile….makes you want to see your desktop!

That’s right, this is not so much Google copying Bing, but Google trying to make its homepage your new desktop. Google’s not just taking on Bing, but Windows 7 and Mac OS X.

Think about it. Bing shows you some random image on its homepage–to give you something to look at. Google’s letting you upload your own image so you’ll come back…over and over again...Andy Beal's Marketing Pilgrim

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