Tuesday, June 15, 2010

Andy Beal's Marketing Pilgrim: Twitter Announces Location Based Tweet Tags

Twitter is officially in the geo-location game. Yesterday it announced the roll out of its Twitter tweet tagging service which will give the location of where you are tweeting from to those interested in knowing those things about you. The Twitter blog describes it in the context of the World Cup horn blowing soccer matches.

If you’re like everyone at the Twitter office, you’re going crazy about the World Cup. When turning to Twitter to keep up with the current game, it helps to know where a Tweet is coming from—is that person watching the game on TV or is he actually in the stadium? To help answer that question, we’re excited to announce Twitter Places on twitter.com and mobile.twitter.com. Starting today, you can tag Tweets with specific places, including all World Cup stadiums in South Africa, and create new Twitter Places. You can also click a Twitter Place within a Tweet to see recent Tweets from a particular location. Try it out during the next match—you will be able to see Tweets coming from the stadium.

Here is a picture of what these location updates will look like.

Other features include Foursquare and Gowalla integration, API functionality for the service and browser capabilities that include Safari, IE, Firefox and Chrome. The service will be available in 65 countries over the next week or so and is being developed for Twitter apps for the iPhone, Android devices and the Blackberry.

If only the Twitter service could stay up long enough for this to be truly useful ……Andy Beal's Marketing Pilgrim

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