Tuesday, June 22, 2010

Collective Conversation Feed - Cannes Eye: Kraft Food & Yahoo! talk Cannes

Cannes Eye TV coverage is coming in thick and fast today. This latest edition reports on the winner of the PR Lions category at last night's awards ceremony, as well as featuring interviews with senior marketers at two of the biggest global brands attending the Cannes Lions, Kraft Food and Yahoo!

Paul Taaffe tells us the story behind Replay by Gatorade which won the big PR prize of the night, then Kraft's SVP of marketing strategy and communications talks about their attendance at Cannes. Finally, Elisa Steele of Yahoo! explains what they are up to, how they're helping brands and also offers her insight into the challenges facing today's marketers.Please watch video interviews here Collective Conversation Feed

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