Friday, June 11, 2010

simondumenco: The Ad Age / What the Trend 10 Most Tweeted Brands of the Week Chart

A few notes about this week's Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend:

# It's rather heartening to see 28-year-old MTV and 25-year-old VH1 hangin' tough this week in the Twittersphere, thanks to the MTV Movie Awards and the VH1 Hip Hop Honors. Both specials, it turns out, have successfully been able to transfer their historical (literal) water cooler buzz to the present-day virtual water cooler. In fact, when you think of about it, both shows, which traffic in short bursts of outrageousness and awesomeness, seem almost like they were engineered from the get-go for the Age of Twitter.

Tom Cruise's Les Grossman character bumps and grinds with J. Lo at the MTV Movie Awards.
Tom Cruise's Les Grossman character bumps and grinds with J. Lo at the MTV Movie Awards.
# We broke soccer/football into two separate consolidated trendlines this week -- basically pre-World Cup and World Cup-related. A hint of the coming soccerific social-media tsunami: the World Cup, which only officially starts today, still managed to break into our Top 10.

# Dutch political brands blew up big on Twitter this week thanks to the national political election in the Netherlands. It's been fascinating over the past year or so, as Twitter has increasingly gone global, to watch which countries have been embracing the micro-blogging service most fervently -- and to what ends. Considering that the Netherlands' population is just 16.6 million, the massive presence of its assorted political brands on Twitter this week is truly remarkable, suggesting a deeply engaged and social-media-savvy electorate.

# Beyond running for office in the the Netherlands, other good ways to break into our Top 10: announce the release of a new iPhone (see Apple), throw around an orange ball (see the NBA), sing in a South Korean boy band (see Super Junior), or accidentally (or otherwise) release a sex tape (see Ariel Nazril Irham of the Indonesian band Peterpan, now aka Peterporn).

(What the Trend Pro, the service I use to create this charticle, offers an in-depth look at hundreds of trends each week.)

How is this chart made? See Notes, continue please view here: simondumenco

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