Article Highlights:
* AXE's site delivers by taking outrageous and clever chances to get attention
* Few sites have mastered rich-media content as well as TED.com
* KIN.com finds that careful balance between innovation and just plain confusing site visitors
* The Cold War Kids' album site is a website disguised as an interactive video
Nowadays, websites are like opinions. Everyone has one, and we all like to critique each other's.
But defining what separates a stellar website from a stale one isn't as simple as it used to be. With the proliferation of social media, video, and other dynamic content, the fundamentals of a great site go well beyond navigation and graphics. Creativity isn't relegated to mere taglines and illustrations. Rather, creativity abounds in the fundamental experiences that digitally savvy companies create to engage their core audiences.
That said, tried-and-true website best practices still apply. Simplicity. Elegance. Ease of use. These principles still matter, and it's the sites that apply these concepts to truly innovative ideas that capture our attention online.
So who's doing it right? We asked our panel of digital specialists to take a critical look at the sites they love in order to illuminate some lessons you can apply to your own web design efforts. Please continue reading here: iMedia Connection
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