You've heard of dumbass brands who hand over their social media to a team of interns.
Gatorade is not one of those brands. They take it so seriously, they've devoted an area of their headquarters as "social media mission control". Smart. Even the Gatorade workers that aren't involved directly will see the importance of what's going on in the organization.
Drinking the social juice and lovin' it...brandflakesforbreakfast
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