Monday, June 14, 2010

The Ad Store: Maybe Mad Men had it right: Drinking at work? No we shouldn’t. Or should we?

On June 7, 2010 AdvertisingAge published an article in their Small Agency Diary called “Cocktail Vision: The Answer to Great Creative”. This article written by Darryl Ohrt presents an interesting and definitely innovative way to spice up your agency’s creative work, what does he suggest?? Drinking! Well not exactly, that would be too good to be true. However throughout the article he does focuses on the idea of a “two-cocktail buzz” and the benefits of working with, shall we say, a tipsy state of mind…

With your inhibitions lowered, you’d likely say “yes” to things that you’d typically over-think and turn down, if completely sober […] Two drinks gives you the confidence to sell your idea like it’s the best thing your organization has never done. Two drinks gives you enough of a confident swagger to tell the client she’s wrong. – Ohrt

Now while Ohrt (and the Ad Store) are not advocating “working under the influence” (WUI) perhaps his article has a point, are our inhibitions getting the way and preventing us from making the decisions that perhaps were just too scared to make? I guess there’s only one way to find out, the team over here at The Ad Store will just have to bite the bullet, test his theory, and report back ;)

Check out the full article online @ Ad Store

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