Tuesday, June 1, 2010
Cossette West: CONVERGENCE 2010
On Wednesday, May 26th, Cossette Convergence officially took place at the Vancouver Convention and Exhibition Centre. Marketers, tech enthusiasts and media were abuzz over the latest trends and tips in digital marketing. Keynote speaker, Marc Gobé, delivered an inspirational and insightful look at emotional branding, while panelists sounded off on viral marketing, smartphones/mobile marketing, and, of course, the much anticipated iPad. The day wrapped with a moving closing keynote by Dr. Ginger Grant, who reminded us all that mythological roots apply to modern day corporate culture. Please view @ Cossette West
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