Thursday, June 3, 2010

Social Marketing exCHANGE: How Social Change Happens in the 21st Century

I am excited to report that on July 15, Ogilvy’s Social Marketing Group will be hosting an important and timely panel discussion entitled, “How Social Change Happens in the 21st Century.”

Social change happens across multiple levels – among individuals and their networks, within social and economic environments, and through social policy. Our panel will explore the following questions: As marketing and communications professionals, how can we bring stakeholders together from all levels (e.g., communities, policy-makers, corporations) to inspire action and create programs that have a lasting effect? What are the most significant challenges and opportunities professionals face in bringing about change today?

We have brought together some of the nation’s leading experts to discuss these issues...please continue reading @ Social Marketing exCHANGE

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