Thursday, June 3, 2010

Andy Beal's Marketing Pilgrim: Social Media Marketing Magazine Launches Online

he social media space has plenty of information flying around every second of every day. If you don’t have any real work to do just spend your day reading articles recommended by every social media practitioner and their brother. You’ll be busy.

In an effort to ‘cut to the chase’, get through the clutter and offer some different perspectives on social media marketing a new digital offering, Social Media Marketing Magazine is being unveiled today.The online publication is described on their site

Social Media Marketing (SMM) Magazine’s innovative editorial approach features the expertise of a number of marketing leaders from the business, publishing, and academic communities.

With their unique perspectives, SMM Magazine helps you navigate through the social media maze and emerge with a more clear understanding of how to achieve your marketing goals by applying effective strategies, tactics, and best practices.

The magazine is the brainchild of Kent Huffman, CMO of BearCom Wireless and Chuck Martin, Director, Center for Media Research, MediaPost, and Chairman / CEO of NFI Research. Both have very deep marketing backgrounds and are evolving right along with the rest of the marketing world as social media becomes a natural addition to the Internet marketing mix and the overall marketing mix of companies and organizations in marketing’s new world order.

The initial issue features articles from social media heavyweights like former Kodak CMO Jeffrey Hayzlett, author David Meerman Scott and Stanford University professor, Dr. Jennifer Aaker.

In the interest of full disclosure there is a blog and there are many folks included in that initial effort including a post from yours truly.

So take a look and see what is being said about social media marketing not just from your peers but from the perspectives of academia and authors as well. In an industry of fragmented content about this ever-emerging discipline, Social Media Marketing Magazine may be the needed aggregator of content and talent that help make sense of it all.

When you have visited the magazine let us know your thoughts here at Marketing Pilgrim.

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