Friday, June 4, 2010
The Brand Bubble: Spend Shift is Coming October 18th, 2010
How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
New spending patterns reveal how massive cultural values shifts can be recognized in today’s consumer behavior and are remaking capitalism for the better.
In Spend Shift, John Gerzema, a world-renowned expert on consumer values, and Pulitzer Prize winning writer Michael D’Antonio travel across America to document a renewal of hope and enterprise in the post-recession economy. Guided by exclusive data from Young & Rubicam’s vast surveys of public attitudes, the authors find that hipsters in Brooklyn, entrepreneurs in Tampa, and veterans in Southern California are all returning to age old values such as self-reliance, faith and thrift to redefine the “good life.” While these consumers and others guard their dollars, they also use them to influence companies of all sorts in the hope of making the world a little better with each purchase.
Packed with insights from global leaders in market psychology and communication, Spend Shift also features interviews with business leaders who understand the changes now underway. At companies like Zappos, Ford, Sunrun, and Hulu, (to name just a few) the authors find executives who are using new technologies and old fashioned customer-first practices to make their companies more relevant, more resilient, and more profitable. These examples, and many others, show that while the consumer psyche is changing even faster than the economy, companies can adapt and thrive. In the process, they may also feel a lot better about their impact on the communities they serve and on the planet they share with their customers.
Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with customers who vote with their dollars, every day, even after the recession...The Brand Bubble