Thursday, May 20, 2010

Lowe Roche - Digital: Cars like the R8 GT are why Audi is going to continue to...


Cars like the R8 GT are why Audi is going to continue to make waves in the automotive world. Today in Ingolstadt they are announcing their 2009 numbers and for the umteenth time will fire a shot across BMW’s bow. After spending another couple days here immersed with our German and global colleagues, there is no doubt in my mind that Audi will be the most sought after brand in the category, if it’s not already, any day now. Last quarter they passed MB in global sales and look to do the same to BMW sooner than later. The technology in the cars is unsurpassed, the design is nothing short of breathtaking, and the drive will remind you of why you fell in love with your first car. So what are you waiting for? Go and get an Audi before everyone on your block has one. The GT may be a little hard to come by, but the A4 is a helluva car...Lowe Roche - Digital

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