Wednesday, May 26, 2010 - Web, Advertising and Technology Blog in India: Google’s Pac-Man Just Cost the World 4,819,352 Hours of Time

WATBlog covered Google’s addition of Pac-Man to the list of their famous Google moments. After having made the game free for all (and having me play it for over an hour), the verdict is out. As awesome as the game is, it just cost the world 4,819,352 Hours of Time.

RescueTime is a web-based time management tool that keeps track of what you do and for how long when you are on your computer and they did an analysis of the impact Google’s Pac-Man had on the world.

A lot of people, including me, Google stuff that we already know the link of. More often than not, I prefer searching Google to find a webpage as opposed to browsing my own history. RescueTime informs us that an average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. That’s roughly 11 seconds of attention invested in each Google page view. They did an analysis based a random sample set of 11,000 people.

A few points from RescueTime’s blog post (check original here) :

* The average user spent 36 seconds MORE on on the day Pac-Man was part of the landing page.
* According to Wolfram Alpha, Google had about 504,703,000 unique visitors on May 23.
* That implies that Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day)
* $120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr
* For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down to their janitors, and get 6 weeks of their time.
* $298,803,988 is the dollar tally if all of the Pac-Man players had an approximate cost of the average Google employee.

Now, Google gets 610 million visitors a day (Contrast that with Facebook which just managed to clear the 500 million mark (after having done so earlier in April))

If just a doodle could cost the world 4.8 million hours of time, imagine the potential of an ad on the landing page! So far, Google has refrained from advertising anything except Chrome (and Nexus One).

Truly, the data revealed by RescueTime might seem amusing, but it gives insights into the behavior of the typical Google user (which includes almost all the people browsing the net) and what the Internet Giant can do if it decides to flex its muscles. Also, as of now, the famous modification of the Google Logo (called the Google Doodle) inspire interest.

Earlier, Google Doodles were a novelty. Now, there’s a doodle for almost every occasion (with most people being surprised when there isn’t one – there was a major discussion when the Christmas doodle said Happy Holidays). Consider what Google could achieve if the doodles were ads. Of course, Google has maintained a very strict policy of a minimalistic homepage and no ads on the front page, but assume it wasn’t an ad. An indication of goodwill from Google could crash a website!

Now, compare that to Facebook. Today, according to Facebook’s own statistics, users spend an estimated 500 billion minutes on the network every month, which translates to 278 million hours every day. Imagine the potential! Read @ - Web, Advertising and Technology Blog in India

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