Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that the true value of that band, product or service is ever-more obvious to the consumer.
Advertising is not dead. That's the amazing message from Rory Sutherland in this fascinating TED Talk from 2009 titled, Rory Sutherland: Life lessons from an ad man.
Do yourself a favor and take sixteen minutes to watch this amazing presentation on Marketing, Advertising and Communications from someone who not only does it on a day-to-day basis, but can also talk about it in such an eloquent, humorous and impactful way: Please click here to view video: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image
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