Monday, May 17, 2010


Convergence 2010: Digital Marketing Trends and Tips
Vancouver Convention and Exhibition Centre (East)

COSSETTE, Western Canada's largest marketing communications firm and a leader in the digital landscape, and nextMEDIA, Canada's premiere digital media trending and technology conference, join forces to bring you: Convergence 2010, a forum for digital marketing-thought leadership.

In partnership with DigiBC and the Mobile Marketing Association (MMA), Convergence promises to attract digital-savvy marketing and communications thought-leaders from across North America, ready to share their ideas on how to stay competitive in the ever-evolving digital landscape. This intensive one day event will provide participants the opportunity to learn from world-class business leaders and industry experts, explore new business models that are changing the shape of media, secure new partnerships, engage in discussions and interactive workshops, and forecast the most effective digital strategies for the coming year.

Schedule (subject to change) - More info coming soon!

08:45 - 09:30 Registration

09:15 - 09:30 Opening remarks Cossette and Fjord John Hall and
Sandy Fleischer, and nextMEDIA Director of Business
Development, Jory Groberman

09:30 - 10:30 Keynote Intro: Sandy Fleischer

Opening keynote address: Emotional branding and
trends that moves consumers - Meet acclaimed
author Marc Gobé

10:30 - 11:00 Break

11:00 - 12:00 Panel: Viral marketing & branded entertainment: Seen by
thousands, discussed by millions

Short video is now one of the fastest growing tactics in
marketing, with over 50% of marketers in 2009 using
video as a mechanism on the internet and mobile
platforms. In the over-saturated and fragmented world
that we live in, the power of truly effective communication
lies in the storytelling process - making video is a great way
to create buzz and build brands.

This session will not only showcase some of the funniest
branded content on the internet, it will demonstrate how
to create short form video as a marketing technique in
social media and demonstrate best practices for
capturing customer attention and loyalty via video.
Find breakthrough ways of being heard online.

David U.K, Managing Director, Digital Percent

Dave Dickman, SVP, Digital Media Sales,
Warner Bros

12:00 - 13:00 Lunch

13:00 - 14:00 Panel: iPad: Will it revolutionize the communications

The iPad is coming to Canada. Join Scott Michaels,
VP, Atimi Software, as he educates attendees on
the opportunities that the iPad presents for CMOs
and Advertisers. Understand the lay of the land:
what you can and can’t do with Apple, the strategies
currently being deployed, billing models and of course,
new monetization models.

Dana Dansereau, Technical Director, Fjord

Scott Michaels, Vice President, Atimi Software
Mark Malkoff, American comedian

13:00 - 14:00 Panel: Marketers: Your future in 3D

With the successful deployment of 3D technology in
feature films, TV is the next frontier. How will this
change the landscape for advertisers? Come watch a
showcase of how 30sec spot will be revitalized.

Warren Franklin, CEO, Rainmaker

14:00 - 14:30 Break

14:30 - 15:30 Panel: Corporation 2.0: Social media and the new org

Who owns social media in your organization? Is it a
function, its own department or has it brought about
a company wide cultural change? The battles have begun
between department leaders who have a relationship
with their customers – who gets the credit for digital
mass success or the axe for brand reputation failure.
So where does it belong?

We have asked four companies – large and small – to
share their story. Learn how a global video gaming
company, a Canadian television broadcaster, a North
American shoe designer/retailer and a national consumer
electronics retailer have integrated social media within
their organization and are creating the new org chart –
and it’s NOT a one size fits all.

Angele Beausoleil, VP, Strategy & Client Services, Fjord

Craig Malanka, Director, Digital Communications,
Annette Bradford, Online Producer, CBC Documentary
Unit, CBC Television
Stephen Bailey, Marketing Director, Fluevog Shoes
Allen Chen, Senior Manager, Customer Insight & Online
Marketing, Future Shop

14:30 - 15:30 Panel: Smartphones: The Holy Grail for mobile marketing?

Fact: 40% of all new mass-market consumer mobile
phone purchases in Canada are Smartphones –
BlackBerrys, iPhones, iPads, Androids, Windows Mobile,
Palm and more. Brands, broadcasters, publishers and
digital media networks are lighting up mobile consumers
everywhere with millions of interactions and transaction
served up daily to over 20 million Canadians and over 4
billion people world wide. What’s your mobile strategy?
Is it all just about smartphone apps or is there more to
mobile in the 360 marketing mix? What are the latest
trends in mobile web, apps and location-based
advertising? Why is 2010 the Year of Mobile?

Hear from mobile industry experts and global leaders on
how to open a wireless world of opportunity for brands
to acquire, engage and interact with mobile consumers
everywhere… at home, work and play.

Michael J. O'Farrell – Country Manager,
Canada for the Mobile Marketing Association &
Co-Author Mobile Internet For Dummies

Matthieu Houle, Director, Mobile & Platforms,
Yellow Pages Group
Gregory J. Banducci, Head Of Mobile - Canada, Yahoo

15:30 - 16:30 Closing keynote: Your brand, as experienced through
digital storytelling

Keynote Intro: Gae Wakabayashi, Executive Creative
Director, Fjord

The world of story is rooted in archetypal psychology,
first experienced in fairy tales, then myths and ultimately
brands. Dr. Ginger Grant, author of Re-Visioning The
Way We Work: A Heroic Journey, will explore mythology
and how it applies to your organization's cultural DNA
which ultimately shapes it's brand. Through provocative
visuals and interactive exercises, you will learn about
creativity, storytelling and building your organization's
cultural DNA - and how it can help your company evolve,
grow and succeed.

Keynote Speaker:
Ginger Grant, PhD Managing Partner, Creativity in Business
Canada Inc.

17:00 - 19:00 Reception and showcase reel: Best in digital advertising

19:30 - 22:00 PechaKucha (pronounced "pe-chak-cha"): Where business
meets performance art

REGISTER NOW - Cossette West

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