Saturday, May 22, 2010

DRAFTFCBlog: Finding Inspiration

Posted by Jamie Shuttleworth, EVP, Chief Strategic Officer, Draftfcb Chicago

This week at our Global Managers Meeting, we had the pleasure of hearing Bill Taylor, co-founder of Fast Company and author of Mavericks at Work, speak on innovation and what he said inspired us.

Little did we know that we would end up inspiring him a bit too.

At the meeting we distributed a workbook called Getting to What Matters that he ran across in his welcome pack. In this workbook we get into the potential power of the 6.5 Seconds That Matter as an operating system and how to get to a brief. It’s littered with inspiration, instruction and a few warnings and is intended to inspire all of us to move creativity and innovation upstream into our strategic work. It clearly struck a cord with him.

More important than the book, however, was how truly inspired he was by our company, our positioning and most of all, our very unique way of turning data into Empirical Inspiration. As you read his post, you will clearly feel the passion he has for what we are doing. It's a good read; I hope you enjoy it.

Special thanks to Karl Turnbull and Ross McLean for helping make the Getting to What Matters happen, and the countless others that inspired and supported it. Super special thanks to everyone involved with the creation of 6.5STM, too many to list and you know who you are.

Have a great weekend...DRAFTFCBlog

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