Wednesday, May 19, 2010

iMedia Connection: Killer creative showcase: The brands that "get" digital

Article Highlights:

* Toyota knocked it out of the park with moms through its Meet the Parents campaign for the Sienna minivan
* Mountain Dew's DEWmocracy campaign connected with its young male demographic in a big way
* Hennessy's The Art of Blending campaign featured a downloadable widget that engaged its core audience of 21- to 35-year-old black men in urban markets

Next In Focus
Creative that connects

Digital marketing isn't about finding the biggest possible bullhorn through which to shout your message. It's about forging meaningful, durable connections with the audiences that really matter to your business. And let's face it -- your audience isn't all 6.8 billion people on this planet. It's a sub-sub-sub-sub-sub-set of that. (And for some of you niche brands out there, throw on a few more subs as needed.)

The challenge, then, is not developing killer digital creative. It's developing creative that your audience thinks is killer. So how can you get inside the heads of consumers with whom you might have very little in common demographically? It never hurts to ask the experts.

At this year's ad:tech San Francisco, five digital marketing specialists showcased stellar digital creative executions across five key demographics categories:

* Moms
* Men aged 18-34
* Teens and millennials
* Multicultural audiences
* Boomers and beyond

Take a look at these evocative, engaging case studies and learn how you can deliver uniquely relevant messages that drive targeted audiences to respond and act. Continue reading @ iMedia Connection

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