BrandZ Top 100 Most Valuable Brands 2010 was released yesterday. The survey asks over 1.5m consumers and professionals across 31 countries to compare 50,000+ brands from different industry sectors. Produced by Millward Brown Optimor, it measure and ranks the top brands in the world across category and region.
The survey has been running since 2006 and is now in its fifth year. Not surprisingly, the top ten brands today have performed been pretty consistently over the years. Although they jostle each other for position they remain with a few exceptions the same brands from five years ago.
What is interesting is to see the rise of China brands and how they have been increasing in brand value and position. In 2006 Asia was dominated by Japanese brand, with only one Chinese brand in the top ten. Today four of the top five brands in Asia are now from China, and India now has one brand in the top ten. Continue reading @ X-RAY China: