Monday, May 3, 2010

Simon Mainwaring: Gucci Group: How big brands fast track their way to social media, community and new customers

This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen -- no surprises there – which was thoroughly intimidating – still no surprises -- but their conference was a wonderful example of how a brand (or brands) react to the emerging social web in a way that is truly creative, effective and inspiring. As such, I wanted to share the steps they took to demonstrate how successful creative brands are rethinking their strategies to suit a new consumer-driven marketplace. Read more: Simon Mainwaring

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