The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society.
Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior, currently sets it apart from most other social networks. Twitter has become a human seismograph, measuring and broadcasting the pulse of not just the Web, but also world and local events. News no longer breaks, it Tweets. And if you’re plugged-in to the human seismograph, you are part of a movement, one that defines trends and distributes information before the rest of the reverberations are felt across the rest of the world. You become part of the new information system.
In many ways, Twitter’s openness creates a new genre of digital anthropologists, sociologists and ethnographers. Twitter users reveal the state of all things captivating attention and inspiring action, all in real-time. As new found social scientists, we learn everything. Most notably, we can pinpoint how Twitter, as well as Facebook, is transforming popular culture and the behavior that defines it.
In every stone that shapes the Twitter monolith is a bit of each one of us. We, as individuals, bring to it the very essence and sustenance that brings Twitter to life. We are its denizens. We are its ambassadors. We are the keepers of the Twitter commonwealth.
There is empowerment to Twitter that is unlike that of any other social network. Perhaps, that’s why it lends to a unique social egosystem, but similarly, there are stages of personal growth that unfold with every Tweet we publish, each response or RT we engender, and every follower we earn.
I Tweet, therefore I am.
For many who have yet to grasp Twitter’s promise, you’re not alone. Twitter, as a company, doesn’t necessarily make it easy to embrace nor fathom. Yes, Twitter recognizes that the incentives for new users to join Twitter as well as the initial experiences or lack thereof are now indicative of its position in the technology bell curve of adoption. As it moves toward mainstream awareness and adoption, the motivators for willfully adapting one’s lifestyle is unique to this stage of change evaluation and is not at all similar to those early adopters who initially propelled Twitter into the statusphere.
As detailed studies emerge that dissect Twitter’s migration from relevance to omnipresence, we gain the insight necessary to comprehend its effects on humanity.
One such study recently captured and articulated that State of Twitter in the U.S. Edison Research and Arbitron Internet recently surveyed 1,753 Americans age 12 and over to peel back the layers of fervor and hype to reveal the very people using Twitter and defining a new era of communication. Please continue reading @ PR2.0