Alec Brownstein has published a video called 'The Google Job Experiment', showing how he personally harnessed the power of Google's micro-targeting to land himself an interview with a variety of well known creative directors:
This all plays on the fact that a tailored message can be served against a highly specific Search query on a very small budget. This approach can also be adopted as part of a brand strategy, as Converse demonstrated in 2008 when they ran a Converse internet spelling test / spelling bee with Google as the facilitator...nick burcher
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