More Consumers Welcoming Mobile Marketing
By Ashley Armistead
A new study released by mobile media audience company JiWire delivers some welcome news for mobile marketers. The report found that the majority of surveyed smartphone users welcome relevant, location-based advertising, and would rather download a free ad-supported app than buy the same app without the ad. The researchers also found that a little more than half of those they interviewed are already interacting with ads, and almost a fifth claim to have made purchases directly from an ad-based app.
Read the breakdown over at Mashable.