On the launch of the world’s biggest sporting event, every goal counts! On June 11th Play Yahoo! Penalty Shootout for (RED).
Play. Score. And for every goal Yahoo! will contribute USD $1, up to USD $100,000, to help eliminate AIDS in Africa. Your goal counts as many times as you can score!
It’s for one day only – June 11th. Get playing!
The beautiful game just got better. Please click here to play (BLOG) RED
Showing posts with label (BLOG) RED. Show all posts
Showing posts with label (BLOG) RED. Show all posts
Tuesday, June 8, 2010
Thursday, April 29, 2010
(BLOG) RED: (RED) LAUNCHES THE LAZARUS EFFECT CAMPAIGN
Today we’ve announced the launch of The Lazarus Effect campaign, a multi-platform campaign across TV, digital and print, inluding a documentary that will air on May 24th on HBO, YouTube (globally) and Channel 4 (in the UK).
AIDS is a preventable and treatable disease yet it has killed more than 20 million people in Africa. If people have access to lifesaving antiretroviral medicine that costs around 40 cents a day, they can live a full life with HIV instead of dying from AIDS. In as few as 40 days, people on ARVs can undergo a remarkable transformation. That transformation is called “The Lazarus Effect.”
“The Lazarus Effect” film by (RED), HBO and Anonymous Content is a 30 minute documentary directed by Lance Bangs and executive produced by Spike Jonze. The film follows the story of four people who were at death’s door and were brought back to life thanks to access to treatment.
“The Lazarus Effect” film will premiere on May 24th on HBO at 9pmET/8c, YouTube and Channel 4 in the UK.
To help raise awareness and spread the word about The Lazarus Effect, we are also launching today The Lazarus Effect campaign to accompany the film. The campaign is directed by renowned photographer Brigette Lancombe and features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.Take a look:
(BLOG) RED
AIDS is a preventable and treatable disease yet it has killed more than 20 million people in Africa. If people have access to lifesaving antiretroviral medicine that costs around 40 cents a day, they can live a full life with HIV instead of dying from AIDS. In as few as 40 days, people on ARVs can undergo a remarkable transformation. That transformation is called “The Lazarus Effect.”
“The Lazarus Effect” film by (RED), HBO and Anonymous Content is a 30 minute documentary directed by Lance Bangs and executive produced by Spike Jonze. The film follows the story of four people who were at death’s door and were brought back to life thanks to access to treatment.
“The Lazarus Effect” film will premiere on May 24th on HBO at 9pmET/8c, YouTube and Channel 4 in the UK.
To help raise awareness and spread the word about The Lazarus Effect, we are also launching today The Lazarus Effect campaign to accompany the film. The campaign is directed by renowned photographer Brigette Lancombe and features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.Take a look:
(BLOG) RED
Tuesday, April 27, 2010
(BLOG) RED - Buy (RED). Save Lives: Want to Pick the Next (PRODUCT) RED Idea for College Students?
Now is your chance.
Pearson, the authors of Marketing: Real People, Real Choices asked Principles of Marketing students across the country to create their own marketing plan for a product targeted to college students that would fit into the (RED) product line. Just like all (PRODUCT) RED items the product would help raise awareness of and drive contributions to the Global Fund to help fight AIDS in Africa.
Students from all over submitted videos describing their proposed product and from now until May 1st you can vote for your favorite. So get voting now on Facebook. The grand prize winner will even be flown to New York to present their winning idea in front of the (RED) team - we can’t wait!
Read more about the contest in the New York Times here. (BLOG) RED - Buy (RED). Save Lives.
Pearson, the authors of Marketing: Real People, Real Choices asked Principles of Marketing students across the country to create their own marketing plan for a product targeted to college students that would fit into the (RED) product line. Just like all (PRODUCT) RED items the product would help raise awareness of and drive contributions to the Global Fund to help fight AIDS in Africa.
Students from all over submitted videos describing their proposed product and from now until May 1st you can vote for your favorite. So get voting now on Facebook. The grand prize winner will even be flown to New York to present their winning idea in front of the (RED) team - we can’t wait!
Read more about the contest in the New York Times here. (BLOG) RED - Buy (RED). Save Lives.
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