The latest installment of AnxietyIndex found that Colombia registers among the least anxious nations JWT has surveyed, with only 58 percent of respondents reporting feelings of nervousness or anxiety.
Our January 2010 survey of 1,253 Colombians aged 25-plus revealed that the primary drivers of anxiety in Colombia are crime, corruption, the state of the economy and the impact of global warming. With high rates of urban violence and theft, it’s not surprising that two-thirds report concern about crime in their neighborhood. And nearly 80 percent feel Columbian politicians are out of touch with how the global economic downturn is affecting the average person; about three-quarters fear the downturn is widening the economic gap between the rich and the poor in Colombia.
Still, Columbians are slightly more optimistic than the global average about near-term prospects of positive change, and most think Colombia has fared about the same or better in the recession than other Latin American countries. Almost six in 10 say Colombia has been less affected than “wealthier” countries.
For more on the drivers and levels of anxiety in Colombia, click here to download the report from our Trends and Research page.
JWT AnxietyIndex: Brand Answers for an Anxious World