Friday, July 23, 2010

Hard Knox Life: Never underestimate the power of design and brand for a start-up (Flipboard)

“One of the easiest things to do to make yourself standout within the digital world is to hit a homerun with the design and experience. If you invest significantly in this area, then you are going to standout from all the rest.” – Darren Herman

Darren is the Chief Digital Media Office at Kirshenbaum Bond Senecal + Partners and one of those guys that just plain “gets it.” He wrote the above quote when talking about why Flipboard is suddenly the hot start-up of the week in the media world. Ironically it is a sentiment that I was just discussing yesterday with a VC in NYC as it relates to the power of branding in the digital media.

Not enough companies in the digital world invest behind design, branding and experience. In many ways, Google won the search war because its simplistic design made it stand out from crowded search portals. The same goes for Facebook, a company that spends a disproportionate focus on user experience.
Hard Knox Life by Dave Knox

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