Tuesday, April 27, 2010

(BLOG) RED - Buy (RED). Save Lives: Want to Pick the Next (PRODUCT) RED Idea for College Students?

Now is your chance.

Pearson, the authors of Marketing: Real People, Real Choices asked Principles of Marketing students across the country to create their own marketing plan for a product targeted to college students that would fit into the (RED) product line. Just like all (PRODUCT) RED items the product would help raise awareness of and drive contributions to the Global Fund to help fight AIDS in Africa.

Students from all over submitted videos describing their proposed product and from now until May 1st you can vote for your favorite. So get voting now on Facebook. The grand prize winner will even be flown to New York to present their winning idea in front of the (RED) team - we can’t wait!

Read more about the contest in the New York Times here. (BLOG) RED - Buy (RED). Save Lives.

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