Wednesday, July 21, 2010

Social Media Explorer: Forrester Report Offers Analyst Look at Social Media ROI

Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece, primarily authored by Forrester analyst and friend Augie Ray, offers what Forrester calls a balanced scorecard for measuring the ROI of social media, complete with expected Forrester graphics and interview-based insights.
Please continue reading here: Social Media Explorer by Jason Falls

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