My friends over at Wiley Publishing alerted me to some good news today. If you own an iPad or iPhone, Engage! is now available in the Apple iBookstore.
Now is the time for businesses to shift from experimenting with social media to strategically designing and measuring campaigns that contribute to brand resonance, positive sentiment, advocacy, and most importantly, the bottom line. While many books, talk about social media as something that businesses need to embrace, most leave marketers wondering what they need to do and how this information applies to them
Engage was written to not only learn how to apply social media strategies within your company, it also helps you rally support and implement programs to excel personally and professionally. With the foreword contributed by Mr. Ashton Kutcher, Engage is indeed the complete guide to help you effectively…engage.
This book promises to provide the answers and insights necessary to effectively build communities, activate the social web, end the battle of who owns social media, guide you through branding yourself and your company online, and also determine the ROI of everything you do.
This is your time… PR2.0