Video: Andrew Roberts, president and CEO of BBDO Worldwide, talks Science + Art + Scale at Cannes Lions Advertising Festival with Yahoo’s Shane Steele.
Andrew Roberts, president and CEO of BBDO Worldwide, explains why it’s valuable for him to attend Cannes Lions every year. In addition to connecting and reconnecting with colleagues from all over the world, he appreciates the “constant surprise of where ideas come from” and that “there is a magic here that we call creativity,” but adds that scale is needed for even the best ads to have impact. (Apologies for the poor sound quality, but it does add to the beachside ambiance!)Yahoo! Advertising Blog