Those of us who work at Landor know that our founder and namesake, Walter Landor, loved a strong cocktail and a good party. So during the week of his birthday (July 9), we at Landor, in all our offices around the world, take a day to celebrate together.
Born on 9 July 1913, Walter would have been 97 years old today, and the firm that he founded in 1941 with his wife Josephine is now in its 69th year of existence. A pioneer in the field of branding and design, he is also famous for throwing celebrity-attended parties on one of the most unusual and memorable offices around: the Klamath ferryboat.
We recently unearthed and digitized a promotional film, The Decanter. Filmed in the late 1960s, it shows the start-to-finish process of several of Landor's designs for Old Fitzgerald whiskey. Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor's supermarket laboratory. And the whole thing takes place on the famed Klamath ferryboat, docked at San Francisco's Pier 5, which housed Landor's offices for some twenty years from the mid-1960s to the mid-1980s. It's a great snapshot of the origins of our firm and the elegance and stature of our founder...Landor.com