WATBlog.com : 10 Essential Apps For iPad

Now that you have bought your dream gadget, the iPad, you must be busy getting used to it. But have you found out the right apps that would make your iPad experience more fruitful?

If not, here is a compendium of ten of the popular iPad apps for your use:

• Early Edition: This app allows you to organize all your news/RSS feeds in a newspaper style, thereby giving you a wonderful news reading experience.

• Netflix: This is a boon for you if you do not have a Netflix account. It allows you to select and watch a movie (in HD quality) in a fraction of seconds. No doubt, it is assumed here that you have a 3G or Wi-fi connection already.

• Flickpad: This photo app allows you to stream the photos that your friends have uploaded on Facebook. Supposed to have gained Flickr’s support, it gives you the liberty to flick through your photos.

• Phototransfer: If you have your iPad and your computer hooked on a same Wi-Fi network, you can easily transfer your photos from the former to the latter, without having to use iTunes or iPhoto.

• Twitterlator: This Twitter app for your iPad gives you a smoother experience, like TweetDeck, while you tweet out to the world.

• Penultimate: This is the ultimate app to help you capture your hand written notes. You can now flaunt your handwriting on your iPad too.

• Things: This Mac only to-do- list creating app has now come for your iPad. You can plan your day judiciously.

• Instapaper: This bookmarking app helps you bookmark a webpage or an article on to the Instapaper’s database ,thereby allowing you to retrieve them as and when you want to read them.

• iBooks: This is Apple’s bookstore, as already seen on the release day, for buying and downloading ebooks of your choice.

• iWork: An office suit for your iPad that will include word processor, spreadsheets etc.

If you have more apps in your knowledge, you can add them up hereunder. Wish you have a wonderful time with your iPad, loaded with one or all of these apps.
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Experience Matters: iAd Won’t Be an iFad: New Opportunities for Mobile Advertising

Molly Hop & Anna Mer | Critical Mass Chicago

It’s clear consumers are hungry for mobile applications, having downloaded more than 3 billion apps from the Apple app store as of March 2010, according to eMarketer. The growing popularity of this channel has led to an increased desire to find a way to market to our mobile consumers. In response to this, Apple has recently acquired Quattro Wireless (after having AdMob snatched up by Google) to create the iAd advertising platform that will launch with the iPhone 4G this summer. Now the question is, how will iAd change how brands approach marketing within mobile applications?
A common debate among the Critical Mass Experience Distribution team is whether there is a “correct approach” to mobile applications.

When do you recommend creating one?
What value will the mobile application serve vs. that of the mobile website?
How should we market this application?
How much money, time and effort should be put into it?

One might argue that building an application but not putting a marketing effort behind it is similar to the “if a tree falls in the forest but no one is there to hear it” concept. If we determine that we don’t have the money, resources or rationale to build and market our own application, do we sponsor a relevant existing app that another brand hasn’t gotten to first? Please continue reading here: Experience Matters