PHD Canada // Canada’s pioneering mThursday April 15th marked the start of World Creativity and Innovation Week. PHD, known as Canada’s most accomplished and awarded creative media agency, has been the official sponsor of the Toronto chapter of this worldwide event for the past 3 years.
To mark the week-long celebration, a series of events have been organized to celebrate creativity, and this year PHD has chosen to pilot the idea of Recess.
Why Recess? To refresh and renew! Looking back to more carefree days, all of us can reflect fondly on our favourite time of the school day when we were given the chance to break from the convention of curriculum and truly express ourselves … playing games, engaging with friends and letting go.
That’s what we’re hoping to recapture during the 5 working days that comprise Creativity Week… a Recess from the Recession if you will. Each day, we will take a short break from our daily routines to embark on a creative venture to express ourselves in a variety of creative ways.
To kick off the celebrations, PHD celebrated with a party! Afterall, April 15th is Leonardo da Vinci’s birthday, significant in that he is a model for combining science and arts, emotion and logic to create world class standards.
Friday April 16th was mural day, where creativity was expressed on Transit Shelter Paper, giving rise to what is now posted in none other than a media vehicle: two bus shelter locations in Toronto – Spadina/Queen and Bathurst/King St. PHD engaged supplier Astral Outdoor, who furnished the paper and locations for posting.
What’s up this week?
Monday April 19th is Poetry in the Parkedia agency by Zoryana Loboyko