Consumers everywhere are talking about your brand on a daily basis, smart marketers get involved in the conversation and in some cases can help and shape consumer’s opinions. Reader’s Digest Canada has announced their second annual Most Trusted poll. The poll was commissioned by Harris/Decima to conduct an independent survey to ask Canadians, who they trusted most when it came to (1) Canadian personalities, (2) Canadian professions and industries, and (3) consumer brands.
“With so many options available today, consumers often find it overwhelming to choose between brands. The degree of trust carried by a brand is a key driver when making the decision to purchase – one that is more important now than ever,” says Larry Thomas, Publisher of Reader’s Digest. “Through the Trusted Brands program, Reader’s Digest offers Canadians from coast to coast, the unique opportunity to voice their thoughts and opinions on the brands they trust most.”
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