Sunday, April 25, 2010

PR2.0: Can Social Media Help End Malaria? Let’s Find Out…

Sunday, April 25th is World Malaria Day and the United Nations is placing its hopes on you and the social graphs you’ve nurtured to finally end this deadly, yet preventable disease.

You see, every 30 seconds, a child in Africa dies from malaria and every 10 seconds, another case is diagnosed. That might not mean a lot to you…I’m sure where you are right now is probably the furthest away from Malaria and Africa. But even where you are, right now, you’re in a place to actually save a life…literally.

Please join the efforts to #endmalaria. All it takes is a $10 donation. Please click here to donate now. Or, text the word “NETS” to 864233, and a $10 donation will be charged directly to your cell phone bill.

100% of the proceeds will be given to UNICEF, used to buy treated mosquito nets, the lowest cost and most effective way to prevent malaria.

Once you’ve donated, please help spread the word using the #endmalaria banner.

To kick start the effort today, I reached out to good friend and one of my favorite artists, Hugh MacLeod (@gapingvoid). He designed an original piece (above) in the hopes of spreading awareness and support using art as a social object.
Please click here to continue reading and donate:
PR2.0 - World Malaria Day

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