Thursday, April 22, 2010

welcome to optimism: Do something different every day with our 'Carpe diem' app for Nokia

We are very excited to announce the launch of Carpe Diem.

It’s a project we at Wieden + Kennedy London have worked on with Nokia and in partnership with The School of Life. A series of daily tasks, which helps you do something new every day. The kind of little tasks that get our imaginations going, make some memories and get us learning a bit more about ourselves and the world around us.

The tasks range from the thought-provoking to the spontaneous and light hearted, some even have little rewards to help you on your way and give you a nudge in the right direction. Follow all the daily suggestions and by the end of the year you'll have done all sorts: from the delights of having a ‘hygge’, to partaking in some random acts of kindness, and dabbling in a spot of poetry.

How To Take Part:

Launched today, and running for a whole year, you can get started by visiting the website: or if you're a Nokia user, by downloading the app from the Ovi Store by Nokia: It’s 100% free and easy to install.

How Does It Work?

1. Carpe Diem will send you a daily lesson. Ranging from the thought provoking to the light-hearted, these might take the form of a dose of wisdom, a witty insight, interesting fact or motivational challenge.
2. Each lesson will come with an easy-to-complete task.

Tasks will usually invite you to capture and share a moment of your life by snapping a photo, contributing a few lines of text or posting a short video.

Picture 1

3. Upload your contribution to your personal Carpe Diem Daily page.
Keep track of your daily submissions and check out what other members of the Carpe Diem community have submitted at

Take part in the tasks every day and your life will change (for the better, more fulfilled sort we hope) and the handy thing is that Carpe Diem Daily comes in app form, so you can get the tasks straight to your phone. For the Nokia-less amongst you - fear not, you can still take part and share all your life-changing actions with the rest of the world.

Here’s what’s happened when we did a test-run of one of the tasks in the agency earlier:

It has been proven that people who hug and cuddle more live longer than those who don't. Extend your life and have a cuddle with someone you love. Take a photo.
welcome to optimism

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