Saturday, April 24, 2010

TAXI - BLOG: I’m Loving it – 2.0







After more than a year of consumer research and agency brainstorming, McDonald’s global chief marketing officer unveiled an updated take on its iconic, 7-year-old “I’m Lovin’ It” campaign today before an audience of 15,000 franchisees, marketers and suppliers.

click for video: TAXI - BLOG

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