Wednesday, April 21, 2010

Canadian Marketing Blog: Celebrating the Life and Work of Don Watt

To celebrate the life and work of Don Watt, heralded as a globally renowned marketer, advertiser and design icon – a special exhibit is taking place at the Ontario College of Art & Design in Toronto, Thursday April 22 – Sunday April 25, 2010.

Don Watt’s legendary career has been highlighted by numerous accolades including his inductions into the Private Label Hall of Fame and Canada’s Marketing Hall of Legends. Don was also recognized by the Harvard School of Business for business innovation and use of strategic design to effect change in consumer response.

Don's work with major retailers included developing brands and store designs that remain some of the world’s most recognizable. His portfolio includes the redesign of the Loblaw’s stores, No Name and President’s Choice; Wal-Mart Super Centres, Great Value and Sam’s Choice; Metro store designs and packaging; and Home Depot with its distinctive orange logo and innovative store concept. While working for Nestle, Don was the first designer to use photo-symbolism on packaging for their instant coffee. He also worked as a designer for A.V. Roe, working on the cockpit design for the Avro Arrow airplane, and worked on the design of the Canada Pavillion at Expo ‘67.

For those who would like to visit this exhibit - the exhibit hours are listed here. Admission is free.Canadian Marketing Blog

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