“Let’s think about this. You’re a brand. You want to engage with your users on a mobile platform. Perhaps you want to do this for geotargeting reasons. Perhaps there’s something about your brand that aligns with mobile. Whatever the reason, up until now, you had a few options. You could make a mobile site or app. Robust and brand-driven, to be sure, but then you find yourself in the awkward position of needing to promote your advertising in order to get anyone to download it. You could pursue a mobile ad strategy – banners or text links via companies like Quattro or Google. These will get you some penetration, but at the expense of telling a brand story. As an aside, it was incredibly heartening to hear Steve talk about the limits to current mobile advertising and the lack of brand and emotional impact in his keynote. Google’s little blue links have been diminishing the importance of emotion for too long. It’s time for a counter balance.”
- _p. Input » Blog Archive » Why iAds will revolutionize mobile advertising – Boards
I wrote an article for Boards about iAd and why I think it could be seriously awesome. Check it, please.
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