Tuesday, April 20, 2010

Andy Beal's Marketing Pilgrim: Facebook Has Over 40% of Social Media Traffic

It looks like the flow of Internet marketing news is shifting towards Facebook. It is, of course, the eve of the f8 conference in San Francisco where developers and other folks gather to discuss Facebook and the future of the social media world.

So what would a gathering be without a little data (with pictures!) to make you either say “Sure, I can see that”, or “You’re kidding, right?”. So how do you feel about the numbers from comScore that shows Facebook’s growing dominance in social media traffic. Mashable shared this info

The chart, according to comScore shows that 41% of social media traffic is going to Facebook. That’s a lot of folks. What many are interested in is the growth year over year especially since Facebook has been riding a pretty steady wave of growth over the past year. Here’s a look at how social media sites have either grown, or as in the case of MySpace, stopped dead in their tracks.

Neither of these charts recognize YouTube’s overall traffic dominance but as a social media tool YouTube is hard to classify since it is a video delivery system rather than a place to interact with people (unless of course you think the days of obscene and idiotic comment wars were productive). Video is certainly an important social media element but is YouTube a true social media destination? I’m sure there would be serious debate around that (feel free to do so in the comments here at MP if you feel led).

So what might this chart look like next year? Dare to make any predictions? Will there be any new names to consider? Will the geolocation craze take hold enough to register with the big boys?

Andy Beal's Marketing Pilgrim

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