Talent imitates, genius steals by farisyakob: Drugs Should Be Legalized (Where do you stand?)

The Economist is launching a new poster campaign that takes their editorial to the street.

As I commented previously The White Out of Red poster campaign is pretty much the definition of big shoes to fill.

[I also said I felt oddly compelled to post that work because Scamp was no longer blogging - but he's back now promoting his new book.]

This seems smart to me - using advertising to sample content is a good idea.

I also like the fact the posters are 'launching' on Facebook - where you can go and discuss your stance on this issues being highlighted, I imagine - makes a campaign specific page make sense since it is, by its very nature, discursive and conversational.

In fact, it's a crucial element - otherwise the Where Do You Stand? line is simply a line, not an invitation to reflect and comment...Talent imitates, genius steals

Talent imitates, genius steals by farisyakob: Soka Afrika

Soka Afrika - Trailer 1 from Masnomis on Vimeo.

Soka Afrika - Trailer 1 from Masnomis on Vimeo.

My mate Sam [and some other people - it takes a village to make a film,no doubt] has made a film about football [the one that's also known as soccer and that is having a World Cup soon] in Africa [where I'm told the World Cup is going to be held].

And, frankly, it looks awesome, even to me and I have absolutely no interest in football.

But it's about more than that - it's about hope, and exploitation, and fame, and Africa, and lots of juicy human stuff:

Soka Afrika is a feature length documentary film celebrating African football in the run up to World Cup 2010. Following the different paths of aspiring young African players from South Africa, Ivory Coast, Egypt and Cameroon, Soka Afrika explores the power of football to influence Africa for better or worse.

The trailer is above - you can watch a longer edit on the website.

Because it is a thoroughly modern movie making enterprise, you can follow it on twitter and tumblr and facebook - the final film will be ready in a couple of weeks.

Whilst I don't care about football [I know I should - it's culturally very important, and culture is important, and so on - but I'm not] I am fascinated by the passion it engenders, which this movie seems to tap into, bringing together some very personal stories into a picture of how culture can shape, and be shaped, by context and conquest...Talent imitates, genius steals

Talent imitates, genius steals by farisyakob: post of the month...

"April is the Cruellest Month...breeding. Lilacs out of the dead land, mixing."

But now that it's over, we can vote on our favorite post, over on Only Dead Fish.

The Digital Decaplet thing I wrote is in the running - but it's all great stuff, so do pop over, have a read, and click on whichever one tickles your fancy.

Please view @ Talent imitates, genius steals by farisyakob

Talent imitates, genius steals: Robin of Shoreditch and The Values of Brands

The 100 Brands Project from Robin of Shoreditch on Vimeo.

The 100 Brands Project from Robin of Shoreditch on Vimeo.

As the video above admirably explains, Robin of Shoreditch are an anonymous group of creative outlaws that are doing what they know how to do to help Haiti - creating ideas for brands.

Specifically the top 100 brands by brand value, as listed on the BrandZ report that WPP puts together.

Conitnue reading @ Talent imitates, genius steals by farisyakob

Talent imitates, genius steals:

Butterfinger has just launched a campaign featuring Lou Ferrigno, Charisma Carpenter and Eric Estrada as defenders who will stop your Butterfinger from being stolen.

Or something.

It seems they're targeting those of us old enough to remember these icons of geek television

[the defenders all played defending type characters in shows over the last 3 decades or so]

especially since the launch video is a re-make of Sir-Mix-A-Lot's Baby Got Back.

[As far as I know he didn't do any specific defending.]

It's been almost exactly a year since BK did a version about their Spongebob Squarepants promotion.


Hopefully this means that re-making Baby Got [Your Brand Here] is now an annual event, coinciding with the arrival of spring, when a young man's fancy lightly turns to thoughts of love.
Talent imitates, genius steals