Talent imitates, genius steals by farisyakob: Drugs Should Be Legalized (Where do you stand?)

The Economist is launching a new poster campaign that takes their editorial to the street.

As I commented previously The White Out of Red poster campaign is pretty much the definition of big shoes to fill.

[I also said I felt oddly compelled to post that work because Scamp was no longer blogging - but he's back now promoting his new book.]

This seems smart to me - using advertising to sample content is a good idea.

I also like the fact the posters are 'launching' on Facebook - where you can go and discuss your stance on this issues being highlighted, I imagine - makes a campaign specific page make sense since it is, by its very nature, discursive and conversational.

In fact, it's a crucial element - otherwise the Where Do You Stand? line is simply a line, not an invitation to reflect and comment...Talent imitates, genius steals

Talent imitates, genius steals by farisyakob: Soka Afrika

Soka Afrika - Trailer 1 from Masnomis on Vimeo.

Soka Afrika - Trailer 1 from Masnomis on Vimeo.

My mate Sam [and some other people - it takes a village to make a film,no doubt] has made a film about football [the one that's also known as soccer and that is having a World Cup soon] in Africa [where I'm told the World Cup is going to be held].

And, frankly, it looks awesome, even to me and I have absolutely no interest in football.

But it's about more than that - it's about hope, and exploitation, and fame, and Africa, and lots of juicy human stuff:

Soka Afrika is a feature length documentary film celebrating African football in the run up to World Cup 2010. Following the different paths of aspiring young African players from South Africa, Ivory Coast, Egypt and Cameroon, Soka Afrika explores the power of football to influence Africa for better or worse.

The trailer is above - you can watch a longer edit on the website.

Because it is a thoroughly modern movie making enterprise, you can follow it on twitter and tumblr and facebook - the final film will be ready in a couple of weeks.

Whilst I don't care about football [I know I should - it's culturally very important, and culture is important, and so on - but I'm not] I am fascinated by the passion it engenders, which this movie seems to tap into, bringing together some very personal stories into a picture of how culture can shape, and be shaped, by context and conquest...Talent imitates, genius steals

Talent imitates, genius steals: Digital Decade

The Marketing Society in the UK is an organisation of client marketers

[I've always wondered about the pronunciation of the word marketers - I hear it said like Musketeers but that seems...odd to my ears]

that looks to drive bolder, more effective, marketing ideas and strategies.

They have asked me to contribute to their digital thinking blog every now and again so to kick it off I thought I'd write an update to my 9 digital aphorisms for 09, with ten digital behaviors for the new decade.

Here's a sample:

Digital is not a channel. It’s a suite of platforms, channels and tactics that will, ultimately subsume its parents entirely.

Digital marketing is not simply a new place to disperse persuasive symbols, but the emergence of any entirely new behavioural grammar, as companies and their customer begin to engage with each other in entirely new ways in entirely new spaces, where everyone has an equal voice.

The decaplet of digitally determined brand behaviors include some old favorites, like earning attention and getting rid of the viral metaphor, and some newer ones, like ideas that create content and the spreadability of awe.

You can read them over at The Marketing Society Blog - let me know what you think.
Talent imitates, genius steals