It turns out having a large network may not be as good for you as you think. The quality of the network can greatly influence your happiness.
Recent research from the Proceedings of the Royal Society showed that happiness and sadness spread in patterns similar to disease. Contact with someone who is either happy or sad can mean you are more likely to exhibit the same emotion. The not-so-good news is that discontent is much more contagious. Misery loves company.
Please continue reading here: TAXI - BLOG
Tuesday, July 20, 2010
davefleet.com: The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media
Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. Not a PR agency, or a social media agency. An ad agency.
On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. As they put it,
“As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action.”
The story cites several examples of ad agencies who are making a move to grow this side of their business. As they do so, they are moving into direct competition with the PR firms and social media agencies who, until recently, they have partnered with on client projects.
Many public relations folks have harped on the idea that PR agencies are best placed to serve clients’ social media needs because of their focus on relationships and conversations as part of their core business. If nothing else, Isaiah Mustafah’s wonderful social media tour de force last week proved that ad agencies can get it right online, with a combination of creativity, comedy and captivating two-way interaction. Meanwhile, however, the pragmatists among us have been observing the blurring of the lines for quite some time. I’ve argued, for example, that PR agencies can learn a lot from ad agencies including:
1. How to better scale programs;
2. How to plan and execute more creatively;
3. That measurement is critical;
4. How to effectively target their key audiences;
5. How to better target messages.
Four challenges to PR firms from ad agencies
Please continue reading here: davefleet.com
On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. As they put it,
“As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action.”
The story cites several examples of ad agencies who are making a move to grow this side of their business. As they do so, they are moving into direct competition with the PR firms and social media agencies who, until recently, they have partnered with on client projects.
Many public relations folks have harped on the idea that PR agencies are best placed to serve clients’ social media needs because of their focus on relationships and conversations as part of their core business. If nothing else, Isaiah Mustafah’s wonderful social media tour de force last week proved that ad agencies can get it right online, with a combination of creativity, comedy and captivating two-way interaction. Meanwhile, however, the pragmatists among us have been observing the blurring of the lines for quite some time. I’ve argued, for example, that PR agencies can learn a lot from ad agencies including:
1. How to better scale programs;
2. How to plan and execute more creatively;
3. That measurement is critical;
4. How to effectively target their key audiences;
5. How to better target messages.
Four challenges to PR firms from ad agencies
Please continue reading here: davefleet.com
The BuzzBubble: E07 Pt 3 Andy Azula Talks Social Media, We Choose the Moon and more on the buzzbubble
In part 4 Andy and Kevin get into digital executions and integration of teams, social media projects like The Kennedy Space Museum, and great viral social marketing campaign, “We Choose the Moon”. We talk about our next guest CEO – Mike Hughes and some fun facts about Mike. Some Fun facts about Andy and a rare bit of magic from “The Great Azula”. We get advice for young creatives and dealing with the rejection of getting creative killed, while remembering the feeling of that spark when a great idea gets through.
In closing, as Andy says, “Find the button, press repeatedly”. Thanks man! – KK
The BuzzBubble - Interviewing advertising icons
Business Insider: 10 Things You Need To Know This Morning
Good Morning! News:
* Nokia is hunting for a new CEO.
* Asus is dumping Windows for Android on its EEE Pad EP101TC.
* A bunch of tech and media companies are inching closer to a big cloud based media operation called UltraViolet.
* Amazon says Kindle sales were up 3X in the first half of the year, and Amazon is dominating e-book sales.
* Steve Jobs wanted to ditch AT&T half a dozen times, according to a great feature in Wired.
* Yahoo is looking at buying url shortener bit.ly.
* Apple reports earnings today after the close. Tune in for coverage, in the meanwhile, here's 12 stocks that move based on Apple.
* Want another search engine? You got it. Here's Blekko.
* Sales of this year's Tiger Woods video game fell by 32%.
* The FCC seems to be approving a new Apple Magic track pad. It's like a laptop track pad, but designed for the desktop instead of a mouse.
Read more: Business Insider
* Nokia is hunting for a new CEO.
* Asus is dumping Windows for Android on its EEE Pad EP101TC.
* A bunch of tech and media companies are inching closer to a big cloud based media operation called UltraViolet.
* Amazon says Kindle sales were up 3X in the first half of the year, and Amazon is dominating e-book sales.
* Steve Jobs wanted to ditch AT&T half a dozen times, according to a great feature in Wired.
* Yahoo is looking at buying url shortener bit.ly.
* Apple reports earnings today after the close. Tune in for coverage, in the meanwhile, here's 12 stocks that move based on Apple.
* Want another search engine? You got it. Here's Blekko.
* Sales of this year's Tiger Woods video game fell by 32%.
* The FCC seems to be approving a new Apple Magic track pad. It's like a laptop track pad, but designed for the desktop instead of a mouse.
Read more: Business Insider
Monday, July 19, 2010
Tribble Ad Agency : The Advertising Agency of Record: Advertising Recession – More Ad Agencies reporting slowdown
IN the past 3 months some advertising agencies have been reporting a decrease in spends, and client wins are becoming smaller (on average).
It appears that based on these reports alone many are bracing for a double dip recession.
“Billables though the same client are down at least 25%” one agency executive stated.
Another agency in a differing part of the country stated “I don’t understand why many of our clients are opting for the smaller spends rather than the bigger campaigns, they all have a sense of fear that things are going to get worse, not better”
Generally speaking when business sediment is that things are going to get worse, the businesses spend less on advertising. It appears that the reports we are seeing, ad agencies are seeing smaller client spends in the first and second quarter of 2010.
This is going to get ugly people...Tribble Ad Agency : The Advertising Agency of Record
It appears that based on these reports alone many are bracing for a double dip recession.
“Billables though the same client are down at least 25%” one agency executive stated.
Another agency in a differing part of the country stated “I don’t understand why many of our clients are opting for the smaller spends rather than the bigger campaigns, they all have a sense of fear that things are going to get worse, not better”
Generally speaking when business sediment is that things are going to get worse, the businesses spend less on advertising. It appears that the reports we are seeing, ad agencies are seeing smaller client spends in the first and second quarter of 2010.
This is going to get ugly people...Tribble Ad Agency : The Advertising Agency of Record
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