Showing posts with label alex bogusky. Show all posts
Showing posts with label alex bogusky. Show all posts
Monday, July 19, 2010
Alex Bogusky: Warren Berger is a mind reader. Or maybe a warlock. A marketing warlock! Burn him!
Please read story here: adweek.com
Thursday, July 1, 2010
adweek: Alex Bogusky Resigns From MDC
In recent years, the legendary creative exec had less input at holding company's flagship agency Crispin Porter + Bogusky
Alex Bogusky's resignation from MDC Partners and its flagship agency Crispin Porter + Bogusky underscores one of the biggest challenges the Toronto-based holding company faces moving forward.
MDC's business model of acquiring entrepreneurial companies is being tested as the founders of its early acquisitions now cash out. At the beginning of this year, MDC was due to pay the remaining earn-outs of $47 million in cash and stock to principals at its two largest agencies, Crispin and Kirshenbaum Bond Senecal + Partners. KBS+P and Crispin together contribute about 35 percent of MDC's revenue.
Bogusky's exit from MDC, where he had become a creative figurehead at the holding company in January, follows the departure of Jon Bond in February, who left KBS+P after 23 years. Bond has since reemerged to bankroll new digital competitors to MDC companies.
The delicate art of institutionalizing agency culture at MDC agencies was made all too clear after the collapse of the holding company's first U.S. acquisition, Margeotes Fertitta Powell, which was folded into Kirshenbaum in 2007 after the departure of its founder, George Fertitta.
But Bogusky is MDC's biggest star, earning him praise as Adweek's Creative Director of the Decade last December. While he stepped back from a day-to-day creative role at his agency two years ago, his departure, from an image perspective, is a huge blow. At present, visitors to MDC's new home page are greeted with the 47-year-old hosting a video showing a new digital feature that allows "high-tech stalking" of MDC's execs. (Bogusky kicks off the exercise by pointing to Boulder, Colo., on a map where he reports he is "rockin' my new Birkenstocks at Sherpa's.")
MDC has been preparing for Bogusky's possible departure from an agency he joined in 1989. In early 2008, he was named co-chair at Crispin, with agency execs Andrew Keller and Rob Reilly assuming top creative responsibility as co-ecds and becoming partners. After Bogusky assumed the top MDC creative role, he is said to have spent half his time on his outside projects, which have included writing books like 9-Inch Diet and Baked In.
In a statement, MDC Partners said: "Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about. We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future endeavors."...adweek.com
Alex Bogusky's resignation from MDC Partners and its flagship agency Crispin Porter + Bogusky underscores one of the biggest challenges the Toronto-based holding company faces moving forward.
MDC's business model of acquiring entrepreneurial companies is being tested as the founders of its early acquisitions now cash out. At the beginning of this year, MDC was due to pay the remaining earn-outs of $47 million in cash and stock to principals at its two largest agencies, Crispin and Kirshenbaum Bond Senecal + Partners. KBS+P and Crispin together contribute about 35 percent of MDC's revenue.
Bogusky's exit from MDC, where he had become a creative figurehead at the holding company in January, follows the departure of Jon Bond in February, who left KBS+P after 23 years. Bond has since reemerged to bankroll new digital competitors to MDC companies.
The delicate art of institutionalizing agency culture at MDC agencies was made all too clear after the collapse of the holding company's first U.S. acquisition, Margeotes Fertitta Powell, which was folded into Kirshenbaum in 2007 after the departure of its founder, George Fertitta.
But Bogusky is MDC's biggest star, earning him praise as Adweek's Creative Director of the Decade last December. While he stepped back from a day-to-day creative role at his agency two years ago, his departure, from an image perspective, is a huge blow. At present, visitors to MDC's new home page are greeted with the 47-year-old hosting a video showing a new digital feature that allows "high-tech stalking" of MDC's execs. (Bogusky kicks off the exercise by pointing to Boulder, Colo., on a map where he reports he is "rockin' my new Birkenstocks at Sherpa's.")
MDC has been preparing for Bogusky's possible departure from an agency he joined in 1989. In early 2008, he was named co-chair at Crispin, with agency execs Andrew Keller and Rob Reilly assuming top creative responsibility as co-ecds and becoming partners. After Bogusky assumed the top MDC creative role, he is said to have spent half his time on his outside projects, which have included writing books like 9-Inch Diet and Baked In.
In a statement, MDC Partners said: "Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about. We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future endeavors."...adweek.com
Thursday, May 20, 2010
Adcrowd TV: Alex Bogusky on the power of brand eco systems, EXECUTION, and atomic stew!
Please view video interview here: Adcrowd TV
Friday, May 14, 2010
Monday, April 26, 2010
alexbogusky's posterous: Fearless QA Video interview with Mayor Hickenlooper and more as we launch @Denver_Bcycle
Share our Earth Day 2010. We went remote for the first time with the show and it was a blast. It rained and our VIP guest, Mayor Hickenlooper got caught in traffic but we got the goods with Live coverage of the launch of Bcycle. The first large scale US bike share program and the most technologically advanced with GPS on every bike.
See video click here: alexbogusky's posterous
See video click here: alexbogusky's posterous
Friday, April 16, 2010
alexbogusky's posterous: Fearless QA video interview. Ever wonder how Dominos had the guts to admit that people were hating on their pizza?
We shoot the shit with the CP+B creative directors @calcao and @mrmmoll and our very special guest, Karen Kaiser, Advertising Director for Dominos. The first client to visit us on FearLess and she steps up and tells it like it is. Truth in advertising is not for wimps.
alexbogusky's posterous
alexbogusky's posterous
alexbogusky's posterous: FearLessQA video interview with a physical trainer and a monk. We shoot the shit about mind, body + soul.
My guests are the world's first advertising agency monk, Greg Burdulis and personal trainer to Boulder's fittest athletes, Jed Glass. If you need balance in your life then you need to hook up with these guys. Greg has blown many a mind in Boulder and Jed takes training to a spiritual level. I get happy just watching this one.
alexbogusky's posterous
alexbogusky's posterous
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