Thursday, July 8, 2010
JWT AnxietyIndex: Colombia among least anxious countries
The latest installment of AnxietyIndex found that Colombia registers among the least anxious nations JWT has surveyed, with only 58 percent of respondents reporting feelings of nervousness or anxiety.
Our January 2010 survey of 1,253 Colombians aged 25-plus revealed that the primary drivers of anxiety in Colombia are crime, corruption, the state of the economy and the impact of global warming. With high rates of urban violence and theft, it’s not surprising that two-thirds report concern about crime in their neighborhood. And nearly 80 percent feel Columbian politicians are out of touch with how the global economic downturn is affecting the average person; about three-quarters fear the downturn is widening the economic gap between the rich and the poor in Colombia.
Still, Columbians are slightly more optimistic than the global average about near-term prospects of positive change, and most think Colombia has fared about the same or better in the recession than other Latin American countries. Almost six in 10 say Colombia has been less affected than “wealthier” countries.
For more on the drivers and levels of anxiety in Colombia, click here to download the report from our Trends and Research page.
JWT AnxietyIndex: Brand Answers for an Anxious World
Our January 2010 survey of 1,253 Colombians aged 25-plus revealed that the primary drivers of anxiety in Colombia are crime, corruption, the state of the economy and the impact of global warming. With high rates of urban violence and theft, it’s not surprising that two-thirds report concern about crime in their neighborhood. And nearly 80 percent feel Columbian politicians are out of touch with how the global economic downturn is affecting the average person; about three-quarters fear the downturn is widening the economic gap between the rich and the poor in Colombia.
Still, Columbians are slightly more optimistic than the global average about near-term prospects of positive change, and most think Colombia has fared about the same or better in the recession than other Latin American countries. Almost six in 10 say Colombia has been less affected than “wealthier” countries.
For more on the drivers and levels of anxiety in Colombia, click here to download the report from our Trends and Research page.
JWT AnxietyIndex: Brand Answers for an Anxious World
DDBCanada: Digital storescapes reveal what’s happening in Canada
Interactive Twitter-Based Murals in the U.S. Promote Canada
Click here to view: DDBCanada
Click here to view: DDBCanada
WPP Reading Room: Twitter Ads: An Opportunity for Brands?, Mindshare
In a departure from its previous proclamations that it wished to avoid taking on a ‘traditional web advertising model’, Twitter has announced the launch of a new advertising product, Promoted Tweets. This will allow brands to place their tweets at the top of relevant results on Twitter’s search platform.
Mindshare predicted this move back in September of 2009 when we said:
If Twitter can learn to rank results based on relevance… it then creates a space where brands might be able to see real results (from advertising). So if Twitter wants to make serious money from advertising, it may need to learn from Google’s ability to rank content and its ability to monetize those results.
Since then, the algorithms of the major search engines have been radically updated with Bing & Google now pulling in content from Twitter (a move which raised significant revenue for the micro-blogging service): in contrast to this, Twitter’s search algorithm has failed to evolve, and the result of this can be seen in the growth of traffic to search.twitter.com in comparison to the Twitter.com: traffic to the search function is essentially flat.
Read Promoted Tweets: Mindshare POV in full (Slideshare)
WPP Reading Room
Mindshare predicted this move back in September of 2009 when we said:
If Twitter can learn to rank results based on relevance… it then creates a space where brands might be able to see real results (from advertising). So if Twitter wants to make serious money from advertising, it may need to learn from Google’s ability to rank content and its ability to monetize those results.
Since then, the algorithms of the major search engines have been radically updated with Bing & Google now pulling in content from Twitter (a move which raised significant revenue for the micro-blogging service): in contrast to this, Twitter’s search algorithm has failed to evolve, and the result of this can be seen in the growth of traffic to search.twitter.com in comparison to the Twitter.com: traffic to the search function is essentially flat.
Read Promoted Tweets: Mindshare POV in full (Slideshare)
WPP Reading Room
Business Insider: 10 Things You Need To Know This Morning
Good morning! Here's some news:
* Microsoft was rumored to have sold just 503 KIN phones, but Pocket Now weighs in with a pretty definitive answer of 8,810 based on the Kin Facebook page.
* Forget the mobile woes, Microsoft's Xbox Live probably did over $1 billion in revenue.
* Microsoft cut hundreds of jobs yesterday around the world.
* Here's what the PC market would look like if iPads were included. And by the way, Bernstein analyst Toni Sacconaghi says Apple
could sell 25 million iPads next year.
* Foursquare is absolutely pounding Gowalla.
* MySpace mulls a subscription service for its music offerings.
* YouTube revamped its mobile site, making the YouTube app on the iPhone obsolete.
* Facebook is partnering with Asian company MOL Global to sell Facebook credits. MOL has 500,000 outlets throughout Asia according to the release.
* A blogger wound up with a prototype of a Nokia phone and now it wants the police to help get it back. (Sounds like the Gizmodo/Apple story, except without any intrigue.)
* T-Mobile's roadmap for the rest of the year has leaked. Get ready for 5 more Android phones.
Read more: Business Insider
* Microsoft was rumored to have sold just 503 KIN phones, but Pocket Now weighs in with a pretty definitive answer of 8,810 based on the Kin Facebook page.
* Forget the mobile woes, Microsoft's Xbox Live probably did over $1 billion in revenue.
* Microsoft cut hundreds of jobs yesterday around the world.
* Here's what the PC market would look like if iPads were included. And by the way, Bernstein analyst Toni Sacconaghi says Apple
could sell 25 million iPads next year.
* Foursquare is absolutely pounding Gowalla.
* MySpace mulls a subscription service for its music offerings.
* YouTube revamped its mobile site, making the YouTube app on the iPhone obsolete.
* Facebook is partnering with Asian company MOL Global to sell Facebook credits. MOL has 500,000 outlets throughout Asia according to the release.
* A blogger wound up with a prototype of a Nokia phone and now it wants the police to help get it back. (Sounds like the Gizmodo/Apple story, except without any intrigue.)
* T-Mobile's roadmap for the rest of the year has leaked. Get ready for 5 more Android phones.
Read more: Business Insider
Wednesday, July 7, 2010
Mod TV: Making It: Louis Vuitton Fall 2010 Ad Campaign Video
Go backstage with designer Marc Jacobs on set of the Louis Vuitton Fall 2010 advertising campaign for Fall 2010. Shot by Steven Meisel, the campaign features supermodels Christy Turlington, Karen Elson and Natalia Vodianova and like the designer’s fashion show, is “a celebration of women and the joy and art of living“.
Mod TV
Mod TV
Yahoo Advertising Blog: Creativity Is Magic, but Scale Gives It Impact: Video: Andrew Roberts, president and CEO of BBDO Worldwide
Video: Andrew Roberts, president and CEO of BBDO Worldwide, talks Science + Art + Scale at Cannes Lions Advertising Festival with Yahoo’s Shane Steele.
Andrew Roberts, president and CEO of BBDO Worldwide, explains why it’s valuable for him to attend Cannes Lions every year. In addition to connecting and reconnecting with colleagues from all over the world, he appreciates the “constant surprise of where ideas come from” and that “there is a magic here that we call creativity,” but adds that scale is needed for even the best ads to have impact. (Apologies for the poor sound quality, but it does add to the beachside ambiance!)Yahoo! Advertising Blog
Andrew Roberts, president and CEO of BBDO Worldwide, explains why it’s valuable for him to attend Cannes Lions every year. In addition to connecting and reconnecting with colleagues from all over the world, he appreciates the “constant surprise of where ideas come from” and that “there is a magic here that we call creativity,” but adds that scale is needed for even the best ads to have impact. (Apologies for the poor sound quality, but it does add to the beachside ambiance!)Yahoo! Advertising Blog
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