Mod TV: Making It: Louis Vuitton Fall 2010 Ad Campaign Video

Go backstage with designer Marc Jacobs on set of the Louis Vuitton Fall 2010 advertising campaign for Fall 2010. Shot by Steven Meisel, the campaign features supermodels Christy Turlington, Karen Elson and Natalia Vodianova and like the designer’s fashion show, is “a celebration of women and the joy and art of living“.
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MODTV: FASHION NETWORK: Video: Louis Vuitton's Celebrity Bash in London

Designer Marc Jacobs sang on stage with Grace Jones last night in London, celebrating the opening of the Louis Vuitton’s most luxurious store, The New Bond Street Maison. The red carpet exclusive event had a heavy celebrity A-list turn out which included Gwyneth Paltrow, Kirstin Dunst, Gemma Arterton, Tandie Newton, Elle MacPherson, Alexa Chung, Daisy Lowe and Cherie Blair.

Designed by architect Peter Marino, the Maison ranges over three floors and encompasses 1,500 square metres of retail space at the junction of New Bond Street and Clifford Street. In keeping with Vuitton’s long-standing commitment to the Arts, there is a library showcasing the best of British contemporary art and bespoke commissions by artists Anish Kapoor, Chris Ofili and Gary Hume.

The Louis Vuitton New Bond Street Maison will be open to the public on Friday 28th May, marking the most important date in Louis Vuitton’s 125-year association with London. Go behind the scenes at last night’s red carpet event. Please view video here: MODTV: FASHION NETWORK