The National Film Board of Canada (NFB) launched its own iPad app last week that gives Apple iPad owners access to over 1,000 NFB documentaries, animated shorts and trailers, streamed over Wi-Fi and 3G wireless networks. It includes a selection of films in 3-D and stunning high definition. Users will also be able to download and store a film for up to 48 hours, for off-line viewing.
The app has the same features as the NFB’s iPhone app but has been optimized to take advantage of the inherent qualities of the iPad.
Features:
* Watch over 1,000 free movies
* Access a kids’ channel with fun and educational content for children
* Store films for up to 48 hours for off-line viewing
* Browse films by channel/category
* Search for films by title
* Bookmark your favourite films
* Browse related content while viewing a film thanks to split-screen technology
Profectio
Showing posts with label Profectio. Show all posts
Showing posts with label Profectio. Show all posts
Monday, July 5, 2010
Tuesday, June 22, 2010
Profectio: GREY Canada Bring Home First Canadian Gold From Cannes
Cheers and “hi-fives” are going around GREY Canada’s as the agency has brought home what is arguable one of the most coveted awards an agency can be honored with, a Cannes. They won the Direct Lions competition for Dimensional Mailing for its work on behalf of GGRP Sound, a Vancouver-based sound studio.
The campaign caught the attention of numerous judging creative directors, YouTube viewers, bloggers and clients alike.
“Capturing the curiousity and attention of our clients’ audiences is the job of the advertiser,” said Carl Jones, VP and Executive Creative Director, GREY Canada. “Every so often we produce something so incredible that it captures the attention of the world. This is exactly what GREY Vancouver did and we are so incredibly proud of our team’s accomplishment here at Cannes.”
REY Vancouver tasked GREY Vancouver with touting the creativity of the sound studio to its existing and potential client base in North America. Along with creating and launching a new brand identity and a corporate website – GGRP.com – GREY created a direct mail piece.
GREY created a portable player using a single piece of cardboard which folds up into an envelope that includes the record. Using a pencil, the record can be manually played to hear an animated narration of a story titled “A town that found its sound” which describes how a small town discovered music and was never the same again. The story highlights the importance of sounds in everyday life.
Online conversation surrounding the direct mail piece extended to more than 20,000 YouTube views in a week, more than 500 blog mentions – and a jump in GGRP website traffic from 50 page views a week, to more than 70,000. The promotional piece is a keepsake, with creative directors across Canada and the US requesting additional copies...Profectio
The campaign caught the attention of numerous judging creative directors, YouTube viewers, bloggers and clients alike.
“Capturing the curiousity and attention of our clients’ audiences is the job of the advertiser,” said Carl Jones, VP and Executive Creative Director, GREY Canada. “Every so often we produce something so incredible that it captures the attention of the world. This is exactly what GREY Vancouver did and we are so incredibly proud of our team’s accomplishment here at Cannes.”
REY Vancouver tasked GREY Vancouver with touting the creativity of the sound studio to its existing and potential client base in North America. Along with creating and launching a new brand identity and a corporate website – GGRP.com – GREY created a direct mail piece.
GREY created a portable player using a single piece of cardboard which folds up into an envelope that includes the record. Using a pencil, the record can be manually played to hear an animated narration of a story titled “A town that found its sound” which describes how a small town discovered music and was never the same again. The story highlights the importance of sounds in everyday life.
Online conversation surrounding the direct mail piece extended to more than 20,000 YouTube views in a week, more than 500 blog mentions – and a jump in GGRP website traffic from 50 page views a week, to more than 70,000. The promotional piece is a keepsake, with creative directors across Canada and the US requesting additional copies...Profectio
Thursday, May 27, 2010
Profectio: On The Move – New Gigs & Promotions – May 27, 2010
Arthur Fullerton recently joined Zig, Toronto as Director for Technology. He had been director for technology at the Fuse Marketing Group previously.
Steevan Glover joined the London office of Vision Critical as their European Dead of Sales and Marketing. He had been Account Division Development and Group Account Director at Blueprint Partners, London.
Jeremy Gayton, General Manager for the Toronto offices of Taxi, was promoted to President for Taxi’s English-language Canadian operations. He succeeds Rob Guenette, who recently became Chief Executive at Taxi. Also, Durk Barnhill, General Manager for the Taxi New York office, was promoted to President at Taxi New York. He succeeds Daniel Rabinowicz, who retired in August... Profectio
Steevan Glover joined the London office of Vision Critical as their European Dead of Sales and Marketing. He had been Account Division Development and Group Account Director at Blueprint Partners, London.
Jeremy Gayton, General Manager for the Toronto offices of Taxi, was promoted to President for Taxi’s English-language Canadian operations. He succeeds Rob Guenette, who recently became Chief Executive at Taxi. Also, Durk Barnhill, General Manager for the Taxi New York office, was promoted to President at Taxi New York. He succeeds Daniel Rabinowicz, who retired in August... Profectio
Monday, May 3, 2010
Profectio: Nissan Canada Charges Up Automotive Line-Up, Launches Nissan LEAF Website
Nissan Canada recently launched a new consumer website www.nissan.ca/LEAF, which offers Canadians a chance to learn more about their first all-electric car Nissan LEAF. The car is expected to hit the market in the second half of 2011, and will provide information on the upcoming vehichle and updates leading up to its launch.
“The launch of the consumer website is an exciting milestone as we get closer to bringing the Nissan LEAF to the Canadian market next year,” said Mark McDade, Director, Marketing with Nissan Canada. “There has been a lot of interest from Canadians to learn more about electric vehicles and what the ownership experience would be like. This website is a great place to learn more about all aspects of owning and driving the Nissan LEAF.”
The colourful and easy to navigate site features an extensive Q&A on the most prominent topics related to electric vehicles including charging, performance and the environment. Specific details about the Nissan LEAF including features and the driving experience are also highlighted including an extensive library of Nissan LEAF photos. A video element will be added in the next month. Profectio
“The launch of the consumer website is an exciting milestone as we get closer to bringing the Nissan LEAF to the Canadian market next year,” said Mark McDade, Director, Marketing with Nissan Canada. “There has been a lot of interest from Canadians to learn more about electric vehicles and what the ownership experience would be like. This website is a great place to learn more about all aspects of owning and driving the Nissan LEAF.”
The colourful and easy to navigate site features an extensive Q&A on the most prominent topics related to electric vehicles including charging, performance and the environment. Specific details about the Nissan LEAF including features and the driving experience are also highlighted including an extensive library of Nissan LEAF photos. A video element will be added in the next month. Profectio
Tuesday, April 27, 2010
Profectio: Nominate The Most Influential Mommy Bloggers
We all love our mothers and with Mother’s Day fast approaching we here at Profectio and PR In Canada want to pay tribute to all the Mommy Bloggers out there, but we need your help. Some of you will recall that we open the door to you to help nominate the “Most Influential In Social Media” and this time we want to do the same for all the Mother’s out there who are bloggers as well.
Simply leave a comment at the bottom of the post with the name and url of any Mommy Blogger, you can even add your own name to the list. We will then compile all the nominations and use a system similar to what we used in the past to help determine the Top 10 and Most Influential Mommy Bloggers. We will announced all of the nominations just in time for Mother’s Day on May 9th and then shortly after we’ll announce the final winners.
Show some love to a mommy blogger, nominate her now…
Profectio
Simply leave a comment at the bottom of the post with the name and url of any Mommy Blogger, you can even add your own name to the list. We will then compile all the nominations and use a system similar to what we used in the past to help determine the Top 10 and Most Influential Mommy Bloggers. We will announced all of the nominations just in time for Mother’s Day on May 9th and then shortly after we’ll announce the final winners.
Show some love to a mommy blogger, nominate her now…
Profectio
Monday, April 26, 2010
Profectio: Royal Canadian Golf Association Rebrands And Relaunches To Become Golf Canada
The Royal Canadian Golf Association (RCGA), the governing body and National Sport Organization (NSO) for golf in Canada announced last week that it has adopted ‘Golf Canada’ as its new consumer-facing brand. As part of the rebranding campaign developed by TBWA\TORONTO, a number of promotional elements were used including advertisements, public service announcements, radio spots and television commercials to be unveiled in the coming weeks.
“The partnership with TBWA\TORONTO was key to developing the strategy and personality of the new consumer-facing brand,” said Scott Simmons, Executive Director and CEO of Golf Canada. “Adopting Golf Canada is more than simply changing our logo – we are committing to a new brand promise of customer service and growing the game that TBWA\TORONTO helped us define.”
The National Sport Organization for golf as recognized by Sport Canada will now be known as ‘Golf Canada’, a member-based organization governed by the Royal Canadian Golf Association (RCGA). Several professional golfers were used as part of the campaign including Mike Weir, Stephen Ames, Lorie Kane and Graham DeLaet.
The Golf Canada announcement coincides with the launch of the association’s new website – www.golfcanada.ca. The Golf Canada website will be developed and managed in partnership with The Globe and Mail. The first phase of the new Golf Canada website will be active as of April 22, 2010, with a more dynamic and media-rich second phase of the site to be launched on June 29, 2010.
Agency: TBWA\TORONTO
Profectio
“The partnership with TBWA\TORONTO was key to developing the strategy and personality of the new consumer-facing brand,” said Scott Simmons, Executive Director and CEO of Golf Canada. “Adopting Golf Canada is more than simply changing our logo – we are committing to a new brand promise of customer service and growing the game that TBWA\TORONTO helped us define.”
The National Sport Organization for golf as recognized by Sport Canada will now be known as ‘Golf Canada’, a member-based organization governed by the Royal Canadian Golf Association (RCGA). Several professional golfers were used as part of the campaign including Mike Weir, Stephen Ames, Lorie Kane and Graham DeLaet.
The Golf Canada announcement coincides with the launch of the association’s new website – www.golfcanada.ca. The Golf Canada website will be developed and managed in partnership with The Globe and Mail. The first phase of the new Golf Canada website will be active as of April 22, 2010, with a more dynamic and media-rich second phase of the site to be launched on June 29, 2010.
Agency: TBWA\TORONTO
Profectio
Friday, April 23, 2010
Profectio: Reader’s Digest Canada’s Announced Their Annual Poll – Canada’s Most Trusted Brands
Consumers everywhere are talking about your brand on a daily basis, smart marketers get involved in the conversation and in some cases can help and shape consumer’s opinions. Reader’s Digest Canada has announced their second annual Most Trusted poll. The poll was commissioned by Harris/Decima to conduct an independent survey to ask Canadians, who they trusted most when it came to (1) Canadian personalities, (2) Canadian professions and industries, and (3) consumer brands.
“With so many options available today, consumers often find it overwhelming to choose between brands. The degree of trust carried by a brand is a key driver when making the decision to purchase – one that is more important now than ever,” says Larry Thomas, Publisher of Reader’s Digest. “Through the Trusted Brands program, Reader’s Digest offers Canadians from coast to coast, the unique opportunity to voice their thoughts and opinions on the brands they trust most.”
Read more: Profectio
“With so many options available today, consumers often find it overwhelming to choose between brands. The degree of trust carried by a brand is a key driver when making the decision to purchase – one that is more important now than ever,” says Larry Thomas, Publisher of Reader’s Digest. “Through the Trusted Brands program, Reader’s Digest offers Canadians from coast to coast, the unique opportunity to voice their thoughts and opinions on the brands they trust most.”
Read more: Profectio
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