This video on Social Media in APAC created for a recent internal meeting of our regional Digital Influence team. Enjoy!
Please view here: Ogilvy Public Relations: Asia Digital Map
Showing posts with label Ogilvy Public Relations Worldwide. Show all posts
Showing posts with label Ogilvy Public Relations Worldwide. Show all posts
Friday, July 9, 2010
Thursday, May 20, 2010
Ogilvy Public Relations: Social Marketing exChange: Social Marketing – A Global Need and Opportunity - The 2nd World Non-Profit Social Marketing...
It soon will be announced that Ogilvy Public Relations Worldwide will become the title (read: lead) sponsor of The 2nd World Non-Profit & Social Marketing Conference, to be held in Dublin, Ireland, April 11-12, 2011.
The Conference will focus on exploring how strategic communications, marketing and behavior change methodologies can be applied to address vital social issues and challenges. Participants drawn from across the globe will include experts in social marketing, the behavioral sciences, strategic communications, health promotion, community engagement, policy development and advocacy. Special effort also is being made to attract governmental officials, policy think tanks and charitable organizations.
Ogilvy is honored to be supporting this pioneering conference. This is especially so at a time when more and more leaders in the public and private sectors across the world are recognizing the benefits of applying social marketing techniques to addressing vital social, health, safety and development issues. Ogilvy colleagues around our global network are seeing this interest and opportunity unfold in countries and regions ranging from Ireland and the European Union, to Brazil, the Middle East, Africa, Singapore, Australia, China and the United States.
Conference organizers are soliciting submissions of proposed papers, presentations, workshops and exhibits until Friday, June 18, 2010. Each different type of presentation has different submission guidelines. You can review guidelines here.
Please help spread the word about this groundbreaking opportunity to learn and share and to advance the science and the art of applying communications to tackling key social challenges. You can join the conference group on Facebook, and follow conference updates on Twitter and the conference blog...Ogilvy Public Relations Worldwide aggregator
For full details about the conference, visit wsmconference.com.
The Conference will focus on exploring how strategic communications, marketing and behavior change methodologies can be applied to address vital social issues and challenges. Participants drawn from across the globe will include experts in social marketing, the behavioral sciences, strategic communications, health promotion, community engagement, policy development and advocacy. Special effort also is being made to attract governmental officials, policy think tanks and charitable organizations.
Ogilvy is honored to be supporting this pioneering conference. This is especially so at a time when more and more leaders in the public and private sectors across the world are recognizing the benefits of applying social marketing techniques to addressing vital social, health, safety and development issues. Ogilvy colleagues around our global network are seeing this interest and opportunity unfold in countries and regions ranging from Ireland and the European Union, to Brazil, the Middle East, Africa, Singapore, Australia, China and the United States.
Conference organizers are soliciting submissions of proposed papers, presentations, workshops and exhibits until Friday, June 18, 2010. Each different type of presentation has different submission guidelines. You can review guidelines here.
Please help spread the word about this groundbreaking opportunity to learn and share and to advance the science and the art of applying communications to tackling key social challenges. You can join the conference group on Facebook, and follow conference updates on Twitter and the conference blog...Ogilvy Public Relations Worldwide aggregator
For full details about the conference, visit wsmconference.com.
Tuesday, May 4, 2010
360 Digital Influence Blog: Introducing…Social Marketing exCHANGE
We’ve all heard the messages…exercise…eat healthy…quit smoking…talk to your doctor about your heart health. But what does it take to foster real behavior change? Empowerment efforts like the First Lady’s Let’s Move campaign? Engagement initiatives like the truth campaign? Does it take a change in social norms?
Today, I’m happy to announce the newest addition to the Ogilvy blog network…Social Marketing exCHANGE. Authored by members of the Ogilvy’s Social Marketing team, the exCHANGE will focus on any and all topics related to the application of social marketing and behavior change communications to address public health and social issues.
What is Social Marketing? How do you promote behavior change? How can social media support awareness for social issues? Does it require a change in policy to real make a change in public health and safety? These are some of the issues we will be discussing on the exCHANGE.
Our work has addressed some of the most important issues of our time, ranging from health, safety, and risk communications to environmental stewardship and community development. Specific areas of focus have included HIV/AIDS, heart disease and stroke, pandemic influenza, global health, nutrition, cancer prevention and treatment, homeland security, emergency preparedness, driving and transportation safety, dating and youth violence, and community conservation.
Here are a couple of our first posts…
Let the dialogue begin! – What we hope to accomplish with Social Marketing exCHANGE
An Identity Crisis for Social Marketing – Distinguishing Social Marketing from Social Media
Getting Smart on Gov2.0…Fast! – A Collection of useful sites to stay sharp on Gov2.0
So stop by the exCHANGE. Wonder out loud. Take issue. Raise questions. Advance ideas. Share experiences and perspective. Voice your opinions. We look forward to creating a space where all of these important issues can be discussed
360 Digital Influence Blog
Today, I’m happy to announce the newest addition to the Ogilvy blog network…Social Marketing exCHANGE. Authored by members of the Ogilvy’s Social Marketing team, the exCHANGE will focus on any and all topics related to the application of social marketing and behavior change communications to address public health and social issues.
What is Social Marketing? How do you promote behavior change? How can social media support awareness for social issues? Does it require a change in policy to real make a change in public health and safety? These are some of the issues we will be discussing on the exCHANGE.
Our work has addressed some of the most important issues of our time, ranging from health, safety, and risk communications to environmental stewardship and community development. Specific areas of focus have included HIV/AIDS, heart disease and stroke, pandemic influenza, global health, nutrition, cancer prevention and treatment, homeland security, emergency preparedness, driving and transportation safety, dating and youth violence, and community conservation.
Here are a couple of our first posts…
Let the dialogue begin! – What we hope to accomplish with Social Marketing exCHANGE
An Identity Crisis for Social Marketing – Distinguishing Social Marketing from Social Media
Getting Smart on Gov2.0…Fast! – A Collection of useful sites to stay sharp on Gov2.0
So stop by the exCHANGE. Wonder out loud. Take issue. Raise questions. Advance ideas. Share experiences and perspective. Voice your opinions. We look forward to creating a space where all of these important issues can be discussed
360 Digital Influence Blog
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